Bajaj Capital

Mr. K.K. Bajaj

Founder Chairman


Mr. K K Bajaj is M.A (English) and LLB, and is the Founder Chairman of Bajaj Capital Ltd. He established Bajaj Capital about 52 years ago and has vast experience in the field of financial services. Today, Bajaj Capital Group has about 230 offices in 100 cities across India. Its investment guidance has touched the lives of millions of investors. Mr. Bajaj, a prolific writer, has contributed over 800 articles in leading newspapers like Economic Times, Financial Express, Business Standard, Times of India, Hindustan Times and various other magazines like Investors India, Eternal Life etc. He is also the author of book titled "Smart Living", a guide dedicated to good health as he feels there is no use of wealth unless one has good health. Mr. Bajaj is also the Founder of “International College of Financial Planning” that is the leading in Financial education institute in India and has so far imparted education to over 10,000 Financial Experts who are now gainfully employed. Mr. Bajaj also heads the Board of Editors of the monthly magazine “Investors India” - India's leading magazine on Wealth Creation. Mr. Bajaj was given Lifetime Achievement Award by State Bank of India Mutual Fund at a specially organized function in Melbourne, Australia and also by ICICI Prudential Life Insurance for his significant contribution to the Life insurance industry.



Bajaj Capital

Mr. Rajiv Bajaj

Chairman & Managing Director


Mr. Rajiv Bajaj is the Chairman & Managing Director of Bajaj Capital Ltd. He is also the Founding Chairman of Financial Planning Standards Board, India and has been one of the key people involved in bringing the globally recognized Certified Financial PlannerTM professional designation to India.


Mr. Bajaj has over 22 years of strategic management experience in the fields of Investment Banking, Investment Advisory, Insurance Brokerage and Financial Planning. He had spent his initial years in setting up of the investment banking business for Bajaj Capital. He also played an important role in expanding the distribution reach of Bajaj Capital Group from 20 offices in 1990 to around 200 now.


In the last few years, Mr. Bajaj has spent a lot of time in upgrading the operating system and processes of the Group. Under his leadership, Bajaj Capital has won various category awards and recognition nationally like,'Best Financial Advisor – Retail' Award for 2009, 2011 and 2012 by CNBC TV18 and Great Places to Work (2008 and 2009).


Mr. Bajaj has done his MBA (International Wealth Management) from University of Geneva, Switzerland and an Executive MBA (International Wealth Management) from Carnegie Mellon University, Pittsburgh, USA. He holds an 'International Certificate for Financial Advisors' from the Chartered Insurance Institute (CII), London, UK. He is also amongst the first batch of 25 Certified Financial Planner (CFPTM ) designation holders in India.


Mr. Bajaj is a member of CII Mutual Fund Committee, Entrepreneurs' Organization (Delhi Chapter) and a Council Member of European Business Group. An active speaker and writer on Investment Strategy and Financial Planning in leading print and electronic media, Mr. Bajaj is extremely passionate about spreading financial literacy among the masses. His interests include Golf, Yoga,Fitness Training and Meditation.


Bajaj Capital

Mr. Sanjiv Bajaj

Vice Chairman & Managing Director


Mr. Sanjiv Bajaj, one of the most recognized faces of Indian financial services and wealth management industry, is a qualified professional financial planner and is presently serving as the Vice Chairman & Managing Director at Bajaj Capital Ltd.  Bajaj Capital group is one of India’s leading wealth management player with over 250+ own offices in 60 cities employing over 4,500 team members. Bajaj Capital is the leader and has in fact pioneered the concept of Financial Planning & Investment advisory business in India. Many of now very popular industry concepts like systematic investment planning, goal-based planning, instruments like company fixed deposits were first innovated by Bajaj Capital.


He is a Certified Financial Planner (CFP), MBA (Finance) & also holds an International Certificate for Financial Advisor's from the Chartered Insurance Institute (CII), London, UK. He was amongst the first batch of 25 CFP certificants in India.


Mr. Sanjiv Bajaj started his career in 1995.  Since then he has played a crucial role in expanding the reach of Bajaj Capital to clients in every nook & corner of the country and helping it become one of India’s largest wealth management non-bank players. He has pioneered and established many of Bajaj Capital’s businesses - insurance, real estate and advisors network. He has built a culture of customer first at Bajaj Capital and believes in a culture led leadership. His five principles of success – 1. Treat your customer as you would treat and serve your father 2. Celebrate & share success, if you don’t market yourself, who else will 3. Knock for the door to open – ask for what you need and don’t wait for someone to read your mind 4. Knowledge should lead to belief and belief that you can do a good job leads to success. 5. Positive attitude = Success -- these are the base of the Bajaj Capital culture which has enabled it to become a leader.


He established International College of Financial Planning, India’s leading educational institutes specialize in Financial Services Education which wrote and built the CFP certification curriculum in India. The college trained more than 20,000+ industry professionals since 2002 and helped build the profession of financial advisors in India as more than 80% of the qualified CFP’s in India have studied with ICFP.


He is an avid writer, media personality and well known angel investor, mentor and coach for many start up’s; his articles and interviews can be seen in all leading media channels and serves on many industry bodies like CII National Committee on Life Insurance & Pensions and CII National Committee on Health Insurance etc. He has helped build many of the industry’s best customer centric life insurance and health insurance products which is his passion.


Bajaj Capital

Mr. Rahul Parikh

Chief Executive Officer, Bajaj Capital Limited


Rahul Parikh has joined as Chief Executive Officer, Bajaj Capital Limited in April 2017. His experience in the digital domain will support the company's strategy of combining face to face relationship with Digital Advisory, Transactions and Servicing. Rahul Parikh has around 17 years of experience in the financial services. In his last assignment as Head Aditya Birla Money My Universe since April 2012, he has been spearheading the category creation of Online Personal Finance Space in India for digitally savvy but financially not so savvy young Indians. His past experience has seen him become Vice President, in charge of Strategic Initiatives and Business Development at Aditya Birla Financial Services Group (ABFSG). He has also worked as Head Business Development with Birla SunLife AMC where he managed distribution channels across India and was instrumental in building the retail business. Prior to the Birla Group, he has worked as an Associate Vice President – Strategy & Business Development in his last role at ICICI Prudential AMC. He is passionate about digital and the solutions it can bring to access problems, especially the role it can play in improving personal finances & wealth creation of individuals and the positive impact it can create in their lives. He has a holistic understanding of consumer behavior, financial products, marketing, distribution, technology and digital with strong strategizing, business development, execution and relationship management skills. Early in his career, he has also worked with Tata Motors and Larsen & Toubro in strategy, corporate and line roles. Rahul holds Master of Management Studies (MMS) – Marketing degree from Narsee Monjee Institute of Management Studies (NMIMS), Mumbai and has a Production Engineering degree from Fr. Conceicao Rodrigues College of Engineering, Mumbai. He has also done short management courses from IIM, Ahmedabad and Harvard Business School, Boston.